What would a Negroni be without the bitter taste of orange peel and rhubarb root? It wouldn’t be a Negroni, and there would be no point in finishing a cocktail like that. So we made the Norseman Bitter Liqueur. This one is a lovely shade of red with extreme clarity, and the aroma alone is lush with citrus rinds, sharp rhubarb, and fresh herbs. Norseman Bitter Liqueur boasts a candied sweetness with an herbal nose of rosemary and thyme, and the bitterness of rhubarb root follows through in the finish.